Category: SaaS
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How Do You Keep Customers From Outgrowing Your Product?
Customers don’t always leave because they aren’t getting value from your product. Sometimes the product has worked well for years, but they’ve just outgrown you. It happens! What matters is what you do about it. As you can imagine, this is a problem that many SaaS companies face, especially if their customers are small-but-growing businesses. Small businesses…
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Selling SaaS in India
Selling SaaS in India isn’t necessarily the same as selling it in the US or Europe. We spoke with Ishan Das Sharma, co-founder of Voxxi.ai, about how businesses buy software in India, how foreign SaaS companies should approach the market, and some of the mistakes they should avoid.
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How to Stand Out with Your SaaS… When Competitors Have the Same Features
Most established SaaS categories have the same problem: the major products all have roughly the same features. Look at five CRMs, help desks, project management tools, or scheduling platforms and you will probably find the same basic feature list. Once a useful feature becomes common, competitors add their own version. That makes it difficult to…
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Why You Shouldn’t Use iFrames to Embed Workflows in Your SaaS App
iFrames seem like the obvious way to add workflow automation to a SaaS app quickly. You drop another application into a page, pass authentication through somehow, and technically the workflow builder is now “inside” your product. At first glance, it feels like the fastest possible implementation. The problem is that users can usually tell immediately…
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Selling SaaS in Germany, Austria, and Switzerland (DACH)
Germany and the broader DACH region represent one of the largest B2B software markets in the EU and thus in the world. Yet many SaaS companies still struggle to sell effectively there, even after translating their website or pitching German businesses. In this post, we talk to Martin Weiss at BizXpand, a firm that helps SaaS…
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Should SaaS companies build or buy a workflow feature? A complete guide
At some point, growing SaaS products hit the same fork in the road: users start asking for “automations,” “workflows,” or “integrations.” Or, in a similar scenario, managers start looking for ways to enhance the product’s feature set to compete with more complex competitors, and land on “add workflows” as the answer. Watch out – this…
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What SaaS Founders Should Know About Entering the Japanese Market
Japan is one of the largest global markets for SaaS businesses. Yet selling software products there remains a little-understood process for many international founders and operators. In this post, we talk to Yuga Koda at Nihonium, a firm that helps SaaS companies enter and grow in the Japanese market, about what actually works, what fails,…