Category: SaaS

Germany and the broader DACH region represent one of the largest B2B software markets in the EU and thus in the world. Yet many SaaS companies still struggle to sell effectively there, even after translating their website or pitching German businesses. In this post, we talk to Martin Weiss at BizXpand, a firm that helps SaaS…

At some point, growing SaaS products hit the same fork in the road: users start asking for “automations,” “workflows,” or “integrations.” Or, in a similar scenario, managers start looking for ways to enhance the product’s feature set to compete with more complex competitors, and land on “add workflows” as the answer. Watch out – this…

Japan is one of the largest global markets for SaaS businesses. Yet selling software products there remains a little-understood process for many international founders and operators. In this post, we talk to Yuga Koda at Nihonium, a firm that helps SaaS companies enter and grow in the Japanese market, about what actually works, what fails,…