Strategy, product, and growth lessons for SaaS operators.
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Selling SaaS in Germany, Austria, and Switzerland (DACH)
Germany and the broader DACH region represent one of the largest B2B software markets in the EU and thus in the world. Yet many SaaS companies still struggle to sell effectively there, even after translating their website or pitching German businesses. In this post, we talk to Martin Weiss at BizXpand, a firm that helps SaaS…
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How Embedded Workflows Increase Retention – Without Adding Features
Most teams try to improve retention by adding more. More features, more settings, more things for users to explore. The assumption is that if the product does more, people will stick around longer, and pay you more money. In practice, that doesn’t always work. You can keep adding more shiny things and still have users…
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Why External Automation Tools Weaken Your Product
Think about where your user actually “builds” their process of using your product. Not where they click buttons, but where they decide what should happen next, what connects to what, what runs automatically. If that place isn’t directly inside your product, you’ve got a problem. External automation tools like Zapier are useful for a reason.…
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Why Workflows Create “Natural” Upgrade Pressure in SaaS
A lot of SaaS products rely on pushing users toward upgrades in ways that feel a bit forced. You hit a limit that doesn’t quite match how you’re using the product, or a feature is locked behind a higher plan even though it’s not something you use often. In those cases, upgrading feels like a…
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Should SaaS companies build or buy a workflow feature? A complete guide
At some point, growing SaaS products hit the same fork in the road: users start asking for “automations,” “workflows,” or “integrations.” Or, in a similar scenario, managers start looking for ways to enhance the product’s feature set to compete with more complex competitors, and land on “add workflows” as the answer. Watch out – this…
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What SaaS Founders Should Know About Entering the Japanese Market
Japan is one of the largest global markets for SaaS businesses. Yet selling software products there remains a little-understood process for many international founders and operators. In this post, we talk to Yuga Koda at Nihonium, a firm that helps SaaS companies enter and grow in the Japanese market, about what actually works, what fails,…
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Will There Ever Be a 10x Prompt Engineer?
The best experience I’ve had with AI code generation is when I’m “piloting the plane,” so to speak, occasionally putting it on autopilot, but never leaving the cockpit. Always monitoring, ready to take over when needed. Writing code with AI assistance will 10x your productivity. That’s what everyone says. And sure, in many ways they’re…
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AI Content Router Demo
We’re excited to announce our latest integration demo for Embed Workflow users! Why We Built This Demo When we launched our first to-do demo, developers loved seeing workflow automation in action. But after a few weeks of working with them on our to-do automation demo, we kept hearing the same questions: “This is great for…
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Why AI Made Buying SaaS More Dangerous
Building SaaS used to be hard. Really hard. Building SaaS meant months of work on authentication systems, scalable databases, and APIs with proper documentation, rate limiting, and idempotency. You needed compliance frameworks, security audits, billing systems, payment processing, invoice generation, admin dashboards, and support tools. And that was just some of the infrastructure, before you’d…
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How Embed Workflow Enhances Your App A Demo with Pipeline CRM
Say goodbye to manual processes and hello to seamless automation. With Embed Workflow, integrating powerful workflows into your app has never been easier—or smarter. In this demo, we’ll showcase how effortlessly Embed Workflow can supercharge your app’s capabilities. Imagine enhancing applications like Pipeline CRM with cutting-edge automation that saves time, boosts efficiency, and elevates user…