An iPaaS Alternative Built for SaaS
Most iPaaS platforms are heavy, expensive, and built for complex enterprise integrations, which is overkill if you’re building a SaaS product.
Embed Workflow gives you a lean, embedded workflow builder you can drop into your app so users can automate actions like email, SMS, webhooks, and Slack directly inside your product. All without the cost and complexity of running a full iPaaS.
Your Site, Our Infrastructure
A plug-and-play workflow automation platform with action types like emails, SMS, webhooks,
and Slack messages that can power any product directly in your codebase.
Workflow Automation
Add your data triggers, set your fields, and personalize your templates with dynamic placeholders tailored to your business.
- Send Email and SMS: Start conversations with automated email and SMS.
- Schedule Your Actions: Use delays to time your notifications.
- Integrate with Webhooks: Send notifications, update a database, alter your google sheets, and more.
Triggers
Automate execution of your workflows with our forms and developer tools.
- Forms: Our simple, visual form editor requires no coding.
- Developer ToolKit: We’ve got you covered with our API, JavaScript SDK, Ruby client, and more.
- On-Demand: Execute workflows when you need them with our standalone application.
Embed <Workflows />
Our component library contains everything you need to launch workflow automation in your application.
Fair, Reasonable Pricing
Unlike many other iPaaS solutions, Embed Workflow is priced to work for any size company. Our starting plans begin at only $29/month and scale as you grow.
Match Your Brand Colors and Style – with No iFrames
Give your users automation without showing them another vendor’s brand. With Embed Workflow, the builder looks and feels like a native part of your SaaS, so customers stay inside your ecosystem.
- No iFrames: the workflow is fulled embedded into your app
- Fully branded interface matches your product design
- Seamless user experience without external logins
- You control how features are exposed to different user groups
- Customize HTML, CSS, JavaScript, and more
See How We Compare to the Competition
Not sure if you should use Zapier, Make.com, Workato, or another workflow solution instead of Embed Workflow? No problem: we’ve written numerous pages that compare our platform to theirs.
How It Works
Set up our white-label workflow software in only a few minutes.
1. Seamless integration
It runs in your UI, under your brand, on your site. Users stay inside your app instead of jumping to external tools.
2. Embed our app with one line of code
Add our workflow builder to your application with a single line of code.
3. Set the available options
Define the actions and triggers your users can access in their workflow automations.
4. Let your users automate!
Your users can create workflows directly in your application by connecting pre-configured actions.
5. Monitor performance
Track workflow executions, performance metrics, and error logs across all users.
Questions? We’re here to help.
FAQs
What is an iPaaS?
iPaaS (Integration Platform as a Service) is software that connects different applications and systems through pre-built integrations and workflows. It is often used by enterprises to link dozens of external tools.
Why would a SaaS company need an iPaaS alternative?
Traditional iPaaS platforms are expensive, complex, and external to your product. SaaS vendors looking to add automation for their own customers often want something lighter, embedded, and under their control.
How is an embedded workflow builder different from iPaaS?
iPaaS connects separate apps in the cloud. An embedded workflow builder lives inside your SaaS product, letting your users build and run workflows directly within your platform.
What actions can Embed Workflow support?
Workflows can send emails and SMS, trigger Slack notifications, call webhooks, update databases, and schedule tasks with delays or conditions.
Do I need developers to use Embed Workflow?
Developers embed the workflow builder into your SaaS with our SDKs or API. After that, end-users design and run workflows with a no-code visual interface.
What are the advantages of Embed Workflow over enterprise iPaaS tools like Workato or Tray.io?
Enterprise iPaaS platforms offer hundreds of integrations but come with high costs and complexity. Embed Workflow focuses on the core actions most SaaS products need, delivered at a fraction of the cost.
Read our full guide to Embed Workflow vs. Competitors.
How does pricing work compared to iPaaS vendors?
iPaaS vendors often charge enterprise-level rates. Embed Workflow offers transparent, usage-based pricing designed for SaaS companies that want to add automation without blowing their budget.
Create automations that match your product.
From CRMs to marketplaces to internal tools, Embed Workflow adapts to your frontend and disappears into your brand. The editor fits your UI, your logic, and your users’ expectations.
SaaS Platforms
Let your users create their own automations, including sending reminders, assigning tasks, updating records, and notifying teammates automatically.
eCommerce Order Handling
Let vendors create their own automations, including order alerts, shipping updates, low-stock warnings, and customer messages automatically.
Enterprise Dashboards
Provide per-client branding and logic so each customer can have their own visual identity, rules, and automation behavior within the same shared platform.
Internal Tools
Add embedded automation to your internal systems so teams can define structured rules that trigger follow-up actions, notifications, and task creation directly inside the tools they already use.
CRM Follow-ups
Add built-in automation to your CRM so teams can define structured follow-up rules based on lead status, deal stage, inactivity, or time delays.