Workato Alternative

Workato is powerful but heavy: enterprise-focused, expensive, and not always transparent in how pricing works. Embed Workflow is the leaner option, built for SaaS teams who need automation embedded directly into their product without the enterprise overhead.

It’s the leaner, startup-ready Workato alternative you’ve been searching for.

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The User-Friendly Workflow Builder

Unlike Workato, Embed Workflow is designed for the end user, not an expert developer team.

Transparent Pricing, No Surprises

Workato’s pricing is expensive and often hard to pin down, making it difficult for growing teams to plan ahead. Embed Workflow takes the opposite approach: straightforward, predictable pricing that scales with you.

Simple monthly plans with clear limits
No surprise enterprise fees
Affordable enough for early-stage startups

Native Embedding, Not Just an iFrame

Workato embeds via iFrame, which feels bolted on rather than truly part of your product.

Embed Workflow is built to integrate natively, so your users see a seamless workflow builder that looks and feels like it was designed by you.

Fully native embedding
Match your brand’s UI and style
No clunky third-party experience

Startup Friendly, Not Just for Enterprise

Workato focuses on serving large enterprise clients, which leaves smaller teams behind.

Embed Workflow was designed from the ground up for startups and scaling SaaS companies, giving you power without enterprise complexity.

Built for SaaS teams of any size
Simple enough for prototypes, powerful enough for scale
No enterprise gatekeeping

Simple, No-Code Visual Builder

Workato has a steep learning curve and often requires technical expertise to get started.

With Embed Workflow, anyone can build workflows right away—no engineering team required.

Clean drag-and-drop workflow builder
No coding knowledge needed
Launch automations in minutes, not weeks

Real Support, Not Just Tickets

Workato relies on traditional ticket-based support systems, which can leave you waiting.

Embed Workflow connects you directly with the engineers who built the platform, through a dedicated Slack channel for your team.

Direct Slack access to our developers
Real-time debugging, not email back-and-forth
Help with setup, logic, and best practices

How It Works

Set up our white-label workflow software in only a few minutes.

1. Seamless integration

It runs in your UI, under your brand, on your site. Users stay inside your app instead of jumping to external tools.

2. Embed our app with one line of code

Add our workflow builder to your application with a single line of code.

3. Set the available options

Define the actions and triggers your users can access in their workflow automations.

4. Let your users automate!

Your users can create workflows directly in your application by connecting pre-configured actions.

5. Monitor performance

Track workflow executions, performance metrics, and error logs across all users.

Questions? We’re here to help.

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FAQs

How much does Workato cost?

Workato uses an opaque, enterprise-focused pricing model that can quickly become costly, while Embed Workflow offers simple, predictable monthly plans that scale without hidden fees.

How does Workato embed its workflow builder into apps?

Workato relies on iFrames, which feel external and disconnected, whereas Embed Workflow integrates natively, so the builder looks like part of your own product.

Who is Workato primarily built for?

Workato focuses on large enterprise clients, making it less accessible to smaller SaaS teams or startups. Embed Workflow is designed to serve startups and scaling companies from day one.

Can I fully white label Workato inside my app?

No—Workato’s embedding is via iFrame and doesn’t feel fully integrated. Embed Workflow is truly white label, with no external branding or logos.

**Your users can build exactly what they want.**

From CRMs to marketplaces to internal tools, Embed Workflow adapts to your frontend and disappears into your brand. The editor fits your UI, your logic, and your users’ expectations.