Make (Integromat) Alternative

If you’re evaluating Make (formerly Integromat) as your automation platform, you’ll notice it works as a standalone service rather than blending into your product.

Embed Workflow takes a different approach: it embeds directly inside your app, is fully branded as your own, and is simple enough for any customer to use.

It’s the white-labeled, embedded Make alternative you’ve been looking for.

Get started

Talk to our team

The Truly-Embedded Workflow Builder

Unlike Make’s external platform, Embed Workflow is designed to be a seamless addition to you application.

White-Label Workflow Builder

With Make, your customers are always aware they’ve left your platform. Their workflow builder carries its own name, logo, and UI style.

Embed Workflow eliminates that friction by being fully white-labeled. The automation builder adopts your product’s fonts, colors, and design language.

No third-party branding
Matches your product’s look and feel
Delivers a seamless, native user experience

End-User Friendly

Make was designed with technical users in mind and can overwhelm less experienced customers.

Embed Workflow puts simplicity first: a no-code visual builder anyone can understand, without tutorials or coding skills.

Built for everyday users
Intuitive interface that doesn’t assume expertise
Lowers the barrier to automation adoption

Embedded, Not External

Make lives in its own cloud dashboard. That means your customers need to leave your application to design automations.

With Embed Workflow, the builder is placed inside your own product so it feels native. They won’t even see Embed Workflow branding.

No redirect to a separate platform
Stays within your application’s flow
Feels like a feature you built in-house

Pricing That Fits Your Product

Make’s pricing is designed for teams running their own standalone automations. That can make it harder to align costs with your SaaS business model.

Embed Workflow is different: you decide how to offer workflow automation to your users, whether that’s bundled into plans, offered as an add-on, or metered by usage.

Pricing flexibility built for SaaS
Align automation costs with your own revenue model
Easier to scale automation as part of your product

How It Works

Set up our white-label workflow software in only a few minutes.

1. Seamless integration

It runs in your UI, under your brand, on your site. Users stay inside your app instead of jumping to external tools.

2. Embed our app with one line of code

Add our workflow builder to your application with a single line of code.

3. Set the available options

Define the actions and triggers your users can access in their workflow automations.

4. Let your users automate!

Your users can create workflows directly in your application by connecting pre-configured actions.

5. Monitor performance

Track workflow executions, performance metrics, and error logs across all users.

Questions? We’re here to help.

Try a demo

Book a product tour

FAQs

How is Make different from Embed Workflow?

Make is a separate cloud app, while Embed Workflow is embedded directly into your own product.

Can Make be white-labeled?

No, Make doesn’t provide white-label embedding. Embed Workflow was built specifically for that use case.

What happens when users build workflows with Make?

They are taken to Make’s own interface, outside of your app. Embed Workflow keeps the entire experience in-product.

Who is Make best suited for?

Make appeals to technically skilled users. Embed Workflow is designed for broader audiences, including non-technical customers.

Why does in-app embedding matter?

Keeping users inside your product makes the automation experience feel seamless and branded, reducing friction and churn.

What kind of branding do users see with Make?

They see Make’s interface and logo. Embed Workflow has no external branding, so it looks like your own tool.

**Your users can build exactly what they want.**

From CRMs to marketplaces to internal tools, Embed Workflow adapts to your frontend and disappears into your brand. The editor fits your UI, your logic, and your users’ expectations.