Author: Kiefer Szurszewski
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Selling SaaS in Germany, Austria, and Switzerland (DACH)
Germany and the broader DACH region represent one of the largest B2B software markets in the EU and thus in the world. Yet many SaaS companies still struggle to sell effectively there, even after translating their website or pitching German businesses. In this post, we talk to Martin Weiss at BizXpand, a firm that helps SaaS…
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How Embedded Workflows Increase Retention – Without Adding Features
Most teams try to improve retention by adding more. More features, more settings, more things for users to explore. The assumption is that if the product does more, people will stick around longer, and pay you more money. In practice, that doesn’t always work. You can keep adding more shiny things and still have users…
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What SaaS Founders Should Know About Entering the Japanese Market
Japan is one of the largest global markets for SaaS businesses. Yet selling software products there remains a little-understood process for many international founders and operators. In this post, we talk to Yuga Koda at Nihonium, a firm that helps SaaS companies enter and grow in the Japanese market, about what actually works, what fails,…
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Alternatives to Workato for embedding workflows
Workflows are everywhere. Just about every application you use offers ‘workflows’. Building and managing a workflow solution will take months and cost over $100,000. Instead, companies use an Integration-Platform-as-a-Service (iPaaS) like Workato to embed workflow capabilities in their product. In this guide, we’ll breakdown the pros and cons of Workato, as well as 5 Workato…