Workflow Builder for Startups

Startups need to deliver features fast enough to win customers, but building complex automation into a product from scratch can take months. Early teams rarely have the resources to design a full workflow engine and still keep up with shipping core functionality.

Embed Workflow gives you a white labeled no code workflow builder that drops directly into your SaaS. Your customers get the power to build and run their own automations inside your app, while you keep control of branding, templates, and permissions.

Instead of spending engineering time reinventing a workflow engine, you can focus on the unique parts of your product and move faster to market.

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The Embeddable Workflow Builder

Embed a white label workflow builder in your SaaS and let users build and run automations you control.

Ship Faster Without Using Developer Resources

Every week of engineering effort matters in a startup. Building a workflow engine from scratch can take months and distract from your core product roadmap. With Embed Workflow, you can launch advanced automation features immediately.

Reduce time-to-market by embedding workflows in days, not months
Free up developers to focus on your unique product features
Stay competitive by delivering automation customers expect sooner

Completely White Label

Fully customize your workflow builder to match your brand: logos, colors, fonts, and UI components. Deliver a seamless, native experience with no iFrames or third-party UI, so users feel like they never left your product.

The entire experience is fully white-labeled, so everything looks and feels like a native part of your platform. Your users won’t know it’s a third-party tool.

Learn more about our white-label workflow builder.

Fully-embedded with no iFrames
Customize brand colors, fonts, logos, and more
Change your design using HTML, CSS, or a single JSON config file

Built with Startups in Mind

We know what it means to ship fast and keep costs low. Embed Workflow was designed specifically for SaaS startups, giving you power and flexibility without unnecessary complexity.

Lightweight integration that fits into your stack without heavy development time required
Developer-friendly controls for templates, triggers, and permissions
Scales smoothly as your user base and feature set grow

Embed with a Single Line of Code

Unlike most other workflow builders, Embed Workflow is dead simple to implement: just add a single line of code and you’re ready to go.

No iFrames or complicated setup processes
White-glove workflow setup by our expert team

Affordable and Scalable Pricing

Startups shouldn’t be forced into expensive enterprise contracts just to access automation. Our pricing is designed to grow with you, so you only pay for what you need at each stage.

Simple plans that work for early-stage MVPs and scaling teams
No hidden fees or bloated bundles you don’t need
Upgrade smoothly as you gain users and expand your product

We Handle the Workflows, You Focus on Your Startup

Building and maintaining a workflow builder is complex, so we take that off your plate. You can rely on a robust, white-labeled engine while focusing your resources where they matter most.

Enterprise-grade reliability and performance handled for you
Continuous updates and improvements without using your developers’ time
Dedicated support so workflows never slow you down

Built for End Users

Unlike internal automation tools, Embed Workflow is built for your customers. They get a powerful no code builder directly inside your SaaS, fully branded as your own.

Native experience that feels like part of your product
Customers can create, run, and adapt workflows on their own
You keep control over branding, permissions, and templates

How It Works

Set up our white-label workflow software in only a few minutes.

1. Seamless integration

It runs in your UI, under your brand, on your site. Users stay inside your app instead of jumping to external tools.

2. Embed our app with one line of code

Add our workflow builder to your application with a single line of code.

3. Set the available options

Define the actions and triggers your users can access in their workflow automations.

4. Let your users automate!

Your users can create workflows directly in your application by connecting pre-configured actions.

5. Monitor performance

Track workflow executions, performance metrics, and error logs across all users.

Questions? We’re here to help.

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FAQs

Why would a startup need a workflow builder in their product?

Customers increasingly expect automation inside SaaS platforms. A built-in workflow builder makes your product more powerful and competitive without forcing you to spend months building the infrastructure yourself.

How is Embed Workflow different from Zapier or similar tools?

Zapier and similar apps sit outside your product, require separate accounts, and show their own branding. Embed Workflow lives inside your SaaS, fully white labeled, so users never leave your platform.

How long does it take to integrate Embed Workflow into my startup’s platform?

Most startups embed the workflow builder in days, not months. We provide simple APIs and SDKs that get you live quickly without heavy engineering.

Do we need a large developer team to maintain Embed Workflow’s configuration?

No. We handle the infrastructure, updates, and reliability of the workflow engine. Your developers just configure the parts that make sense for your app.

Is this primarily for internal operations workflows, like n8n?

No. Embed Workflow is built specifically for customer-facing workflows inside SaaS products. However, you can definitely use it for internal operations, too.

Read our guide to Embed Workflow vs. n8n.

How does workflow pricing work for startups?

Pricing is designed to grow with you. Early-stage companies can start small, then scale up seamlessly as user adoption increases.

View our pricing page.

What kind of workflows can our users build?

That depends on your SaaS. For example, users can set up automated onboarding steps, notifications, approvals, reminders, or integrations with other services, all from inside your app.

Will my users see Embed Workflow’s branding?

No. The entire workflow builder is white labeled and appears as a native feature of your product.

Can I control what workflows users create?

Yes. You define triggers, actions, templates, and permissions, so users can only build workflows that fit your product and business rules.

How does Embed Workflow help us stand out from competitors?

Embedding automation makes your SaaS feel enterprise-grade from day one. While others rely on external tools, you deliver a seamless in-app experience that helps win and retain customers.

**Your users can build exactly what they want.**

From CRMs to marketplaces to internal tools, Embed Workflow adapts to your frontend and disappears into your brand. The editor fits your UI, your logic, and your users’ expectations.